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Publications
  • Still Points North: One Alaskan Childhood, One Grown-up World, One Long Journey Home
    Still Points North: One Alaskan Childhood, One Grown-up World, One Long Journey Home
    by Leigh Newman

    Can't wait! 

  • Einstein's God: Conversations About Science and the Human Spirit
    Einstein's God: Conversations About Science and the Human Spirit
    by Krista Tippett
  • The (Honest) Truth About Dishonesty: How We Lie to Everyone---Especially Ourselves
    The (Honest) Truth About Dishonesty: How We Lie to Everyone---Especially Ourselves
    by Dan Ariely
  • Marriage Rules: A Manual for the Married and the Coupled Up
    Marriage Rules: A Manual for the Married and the Coupled Up
    by Harriet Lerner
Publications
  • Rhythm And Repose
    Rhythm And Repose
    Anti/Epitaph

    Tender and beautiful. 

  • Boys & Girls
    Boys & Girls
    by Alabama Shakes

    Love this album! So happy when I saw BrainPicker post this on her site! 

  • City of Refuge
    City of Refuge
    by Abigail Washburn

    Pure magic!

  • Some Nights
    Some Nights
    by Fun.
  • She Ain't Me
    She Ain't Me
    by Carrie Rodriguez

    I'm such a fan. 

  • I'm Your Man
    I'm Your Man
    by Leonard Cohen

    Take this Waltz is on my top ten list of all songs!

  • Babel
    Babel
    by Mumford & Sons
Publications
  • Masterpiece Classic: Downton Abbey (Original UK Unedited Edition)
    Masterpiece Classic: Downton Abbey (Original UK Unedited Edition)
    PBS

    So totally addicted to this series! Absolutely amazing!

  • Zen: Vendetta / Cabal / Ratking [Blu-ray]
    Zen: Vendetta / Cabal / Ratking [Blu-ray]
    starring Rufus Sewell

    Based on your recommendations from a recent blog post! It's another wonderful BBC mystery series! 

  • The Good Wife: The First Season
    The Good Wife: The First Season
    starring Julianna Margulies, Chris Noth, Josh Charles, Matt Czuchry, Archie Panjabi

    One of the best shows on TV. Juiliana Marguiles is incredible. 

  • Doc Martin: Collection - Series 1-4
    Doc Martin: Collection - Series 1-4
    starring Martin Clunes, Caroline Catz, Lia Williams, Stephanie Cole, Ian McNeice
gifting
Wednesday
Aug292012

"it's chicken to be a realist" - this is daring greatly

There is constant "bike helmet" talk in our house. Steve and I are both bike lovers, the kids ride their bikes and scooters all of the time, and Steve does triathalons (this community is buzzing about this).

And, did I mention that Steve's a pediatrician? He's not a helmet-optional kinda guy.

We hate helmets. We love them. We wear them, but we don't like it. 

I'm so grateful for these women and their total DARING! Take a look. I cried at the end. 

Read more about the Hovding on their website.

Shop here.

If you're reading this via email subscription, click here for the video.

« "happier at home" thanks to gretchen rubin! (and a gratitude giveaway) | Main | Celebrating back-to-school with the Daring Greatly "Leadership Manifesto" »

Reader Comments (39)

That is wonderfully cool!
08.29.2012 | Unregistered CommenterDecember Long
Great post. Thanks for sharing, as usual. The video is great! How inspiring and creative! As parents of three young sons, my husband and I tease that we'd prefer our boys to wear helmets and life jackets, 24/7-- "just in case." Of course getting them to wear their helmets, which we require, can be like pulling teeth. I can't wait for these invisible helmets to become available! Finally, although I love these girls' ingenuity, I am more inspired by their story. Thanks again for sharing it!
love from Wyoming
Shelli
08.29.2012 | Unregistered CommenterShelli
I almost didn't watch because I thought it was going to promote not wearing helmets. I , for one, don't find them uncomfortable at all but I hear it all the time. As a nurse and triathlete I worry about possible head injuries to those who don't wear helmets. Cars are just one problem, More injuries happen from debris, potholes and dogs chasing bikes.
BUT WOW.. I LOVED IT. What a fabulous idea...can't wait to see it in production. Love the "outside the box thinking" and of course the daring greatly!!
08.29.2012 | Unregistered CommenterJenn Ross
Chills. Absolute chills. The human mind and spirit are truly amazing. Every single day I am fascinated by the brilliance of people, and this is just another example of that. Thank you for sharing!
08.29.2012 | Unregistered CommenterAmanda Schoonover
That is truly amazing!!
08.29.2012 | Unregistered CommenterNancy
Awesome, awesome, awesome....just shared it. Thanks Brene!
08.29.2012 | Unregistered CommenterLaura Bradshaw
When can we buy these? Brene thank you for highlighting and sharing...
08.29.2012 | Unregistered CommenterTracy
AWESOME!!
08.29.2012 | Unregistered CommenterChristine
Holy cow!!! Seriously amazing.
08.29.2012 | Unregistered CommenterAnnette Kuusinen
Humanity can do anything it takes to move forward if we only think outside the box. Makes me proud to be a member of the human race, and especially proud to be a woman.
08.29.2012 | Unregistered CommenterMichelle Harris
It's really a story well-told. For the duration of the clip, I couldn't imagine what they were going to come up with. And then, big smiles at the end when it was shown. Of course. So simple. So simple that I spent the previous 3 minutes thinking hard about what they could possibly be talking about..
08.29.2012 | Unregistered CommenterKaren
Touching to see such courage and persistence! Remarkable and inspiring!
08.29.2012 | Unregistered CommenterCindy
Will these be coming to the US anytime soon? I would love to buy one...I am a biker but also have a love/hate relationship with my helmet...
08.29.2012 | Unregistered CommenterHaley
Seriously cool. I wonder if they could make an equestrian helmet similar to this?
08.29.2012 | Unregistered CommenterLorie
Great! Proud 2 be Swedish! I'll get one <3 Thank you for charing!
08.29.2012 | Unregistered CommenterLena
Thank you for sharing. This is an amazing story/video and an inspiration.
08.29.2012 | Unregistered CommenterAlaina
Ah, very cool! What a nice piece, they had me interested the whole way...and what a stunning finale. Thanks for sharing Brene.
08.29.2012 | Unregistered CommenterTim Simmons
I cried too! How beautiful.
08.29.2012 | Unregistered CommenterNinaMelissa
I dont' know why I am crying so much at this!!!!!
Still prefer traditional helmets....but a neat video...
08.29.2012 | Unregistered CommenterJulie Donati
Outstanding~! Although I have seen the helmet posted somewhere...I had no idea about it's origins or inventors.

Call me seriously impressed.

Thanks for posting this Brené~!

~Janet
08.29.2012 | Unregistered CommenterEurekaJanet
Thanks Brene! - and thanks to Steve's triathlon community.

I will use this at my next board meeting of the solace governors. (We always start with inspiration.)

cheers,
Liv
That is awesome!
08.29.2012 | Unregistered CommenterLiza Lake
Yes! All I can say is: YES!
08.29.2012 | Unregistered CommenterStephanie Chavara
So incredible and inspiring. Safety, fashion, ingenuity all by women- what's not to like?!
08.29.2012 | Unregistered CommenterMyri
just looked up the price, and i'm not great at $ conversion, but if google is correct the cost is $518.18. Seems exorbitant, but also seems like a very cool idea!
08.29.2012 | Unregistered CommenterBeth
This is sooooo cool. I would and will pay $500.+ to protect the sweet little heads of my chicklets and really like the thought of not wearing the traditional helmet for myself and my husband who also happens to be a pediatrition. Helmet hair is a given in our home.
Hey Brene, I look forward to seeing you on your book tour in California the 22nd of Sept. I will have my preordered book in hand...yeah!
Wholeheartedly,

Diane in Palo Alto
08.29.2012 | Unregistered CommenterDiane
Interesting....but

*Hate to have it go off accidentally, they don't supply a fail percentage, just that it is triggered by abnormal movement in an accident.
*Runs on Battery - you could get stuck somewhere without a helmet
*Quite expensive and you need to buy a new one after activation - I've seen riders fall off a bike without a scratch to a conventional helmet.
08.29.2012 | Unregistered CommenterJeremy
Girls can do anything! Thanks for the amazing idea and the beautiful work! keep wondering... Stay curious my friends!
08.30.2012 | Unregistered CommenterMrsPTMorris
Seriously WOW'd!!!
08.30.2012 | Unregistered CommenterMary
awesome. i cried too. i was so touched and it surprised me. people can be so amazing.
08.31.2012 | Unregistered CommenterLaura
Hey Brené,

I was wondering, have you ever considered getting some of your work, like your books, translated into another language?

I live in a predominantly hispanic neighborhood. The family next door: all they do is scream and yell at the kids and the parents use shame and guilt to control their brood. And so while debating what would happen if I called DCFS, I thought, "God, we literate people with english as a native language are SO lucky! We have EVERYTHING translated into English and we didn't even do anything to make it happen." As far as Spanish goes, there are a HUGE majority of hispanics and migrant Mexican families settling in the U.S., and from what I see of their television and their radio programs, it's all corporate crap. In my own words "they're a poor, exploitable labor class who can be easily controlled through lack of quality information and media choices."

Frederick Douglass: “The more I read, the more I was led to abhor and detest my enslavers. I could regard them in no other light than a band of successful robbers, who had left their homes, and gone to Africa, and stolen us from our homes, and in a strange land reduced us to slavery. I loathed them as being the meanest as well as the most wicked of men. As I read and contemplated the subject, behold! that very discontentment which Master Hugh had predicted would follow my learning to read had already come, to torment and sting my soul to unutterable anguish. As I writhed under it, I would at times feel that learning to read had been a curse rather than a blessing. It had given me a view of my wretched condition, without the remedy. it opened my eyes to the horrible pit, but to no ladder upon which to get out. in moments of agony, I envied my fellow-slaves for their stupidity. I have often wished myself a beast. I preferred the condition of the meanest reptile to my own. Any thing, no matter what, to get rid of thinking! It was this everlasting thinking of my condition that tormented me. There was no getting rid of it. It was pressed upon me by every object within sight or hearing, animate or inanimate. The silver trump of freedom had roused my soul to eternal wakefulness. Freedom now appeared, to disappear no more forever. It was heard in every sound and seen in every thing. It was ever present to torment me with a sense of my wretched condition. I saw nothing without seeing it, I heard nothing without hearing it, and felt nothing without feeling it. It looked from every star, it smiled in every calm, breathed in every wind, and moved in every storm.”

When all you have is corporate trash media, your mind is very much imprisoned. I feel your work translated and propagated in other languages would be a great benefit to all those whose native language is other than English.

I love the blog; Hope this finds you well. Bye!
08.31.2012 | Unregistered CommenterAdam Galigo
As someone who bikes 6 - 7,000 miles a year, I am totally on board with this (even though I have only fallen 3 times in 40 years and have only had one car-bike collision in my life).

No rooster required. Um, ya! On board with that, too! Love, love this!
09.1.2012 | Unregistered CommenterJim Fisher
Oh my goodness, that was awesome! Thank you for sharing!
09.1.2012 | Unregistered CommenterSamie
According to me helmet are made for our safety and for safety from serious accident we should wear it. Because one little mistake may lead us to death.
09.3.2012 | Unregistered CommenterMail Forwarding
Truly amazing! I couldn't figure out where this project was going, but the result was terrific. However, I just got a new bike helmet and it is the lightest, most comfortable helmet I've ever had. If anyone doesn't like their helmet, I suggest shopping around. There are great helmets out there. And this new product looks like an amazing option.
09.4.2012 | Unregistered CommenterRain
As I write this there are tears coursing down each cheek.

"If it is impossible, then we'll just have to prove them wrong."...absolutely priceless.

As an ultra-distance cyclist I have often desired some way to protect what little grey matter I have, but no matter the helmet (and I've tired dozens) my head still feels like it has been pressure cooked during the summer months. This is completely awesome.

Bless these girls...they have done a tremendous service to all of us on so many levels.

Be encouraged!
09.4.2012 | Unregistered CommenterStephen Edwards
That bad little MSW of mine (now working as flight attendant :) ) learned of you and your work via your HOU TED talk while listening to the prerecorded radio on a Delta flight last week. I was traveling for pleasure to visit my father who lives part of the year in Denmark.

While in Copenhagen I have been researching for a post to blog related to my experience of the Danish idea of "hyggelig" including biking with the Danes when I too came across these same amazing women. Now I as take the time to "research" (lol) you, I find you have found them too! I adore synchronicity. (per LGB TED, also any woman who proudly wears clogs publicly, automatically I know gets it, too!)

Along these same lines I thought you and your readers might enjoy this TEDx CPH:
http://video.tedxcopenhagen.dk/video/911034/mikael-colville-andersen

Consistently Danish people rank as some of the happiest in the world when surveyed. I believe this is in part because of the successful illusion that their government will absolutely provide for the emergency meeting of the lower Maslow needs should things go awry in their lives. This gives them a perceived breathing room to live without some basic fears that we in the USA have whole heartedly bought into. In Denmark it is like having a big daddy instead of big brother, as really it is their own massive tax contributions that are helping themselves! Very interesting dynamic to observe and experience as an American with Danish roots.

LOVE LOVE LOVE your shares. Thank you for doing your personal work, walking the talk and then having the courage to share what you have found on your journey...our journey.

If you ever are on one of my flights finding yourself mid anxiety moment (as I too do not dose or drink either), I would love to invite you to join me in the back galley for a cup of tea, gracefully served from the little Japanese pot I fly with.

Healthy & Happy Life Flying,
Maren


Shares in vulnerability, sanita clogs, taking of tea, living life being real and now the precious words of the beautiful Brené can be found on my blog:

http://seeingm.wordpress.com/2012/09/08/v-is-for-the-stunning-beauty-of-brene/

enjoy
09.8.2012 | Unregistered CommenterM
Um... I don't know if they're still showing the same video. I cry at Hallmark commercials, so I was waiting for the big tear-jerker at the end. All I saw was a couple of mannequins falling off bikes with the hoods inflating, and then the closing credits. ???

Also. No way would I trust something that has to function mechanically BEFORE my head is protected. You only get one chance in an accident. If the inflation mechanism fails, you're dead or paralyzed - there's no going back to the manufacturer for a refund and a do-over. As there is no such thing as a perfect product, there is going to be some percentage of function failure with this item. Do you really want to be part of that percentage? Neither do I.

This product seems to be based more on vanity and fashion sense than anything, and the price puts it well beyond the budget of most "urban bikers". I live in NY, where most "urban bikers" are delivery people, working for minimum wage.

If you're going to ride a bicycle or a motorcycle, just wear a helmet and proper protective clothing. It's that simple.
09.8.2012 | Unregistered CommenterMarcheline

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